According to recent estimates, in the next minute, a million plastic bottles will be purchased around the world. At this rate, over half a trillion plastic bottles are expected to be sold in 2020. 91% of the plastic we produce never gets recycled, and 8 million metric tons of it enters the oceans annually.
Plastic bottles pose a threat to the environment and human health. In a 2018 study, 93% of samples from popular bottled water brands were found to contain microplastics. To help solve this complex issue, S’well and Parley are coming together in a long-term partnership with a common strategic objective: minimize and avoid single-use plastic bottle consumption around the world.
“Today, plastic is everywhere. You find it in snow and rain, it pollutes our air, our food and it intrudes our own bodies, poses a serious threat to human health. Tomorrow, we will be surrounded by future materials which add value to our lives. The ‘For the Oceans’ bottle edition is a symbol and flag for the Material Revolution we are driving, a battle shout to unite, to collaborate, to create a future that allows human life to exist on this magic blue planet.”
“We’ve always believed our product can truly make a difference in the world. This partnership will allow S’well to extend our efforts to rid the world of plastic bottles by supporting Parley’s strategic principles and amazing cleanup program. This is only the beginning of the positive change we’ll achieve together.”
As part of the limited-edition S’well x Parley Collection, this S’well bottle was created in collaboration with Parley for the Oceans to commemorate World Oceans Day. A portion of each bottle sold will fund the removal of 10 pounds of marine plastic waste through the Parley Global Cleanup network. By purchasing this S’well you are taking the Million Bottle Project Pledge to help displace 100 million bottles by 2020.
