“Creating change and and bringing eco-innovation to the street.”
Adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of our deep, blue seas, since 2015.
Together, they’ve come up with creative footwear solutions that utilize Parley Ocean Plastic, a proprietary textile made from recycled plastic retrieved from our oceans, proving that footwear companies are able to adopt sustainable manufacturing practices at scale so long as they’re willing and able to do so.
The latest symbol of change from @adidasoriginals x Parley. For the oceans. And the creators. The Parley #DEERUPT is Awareness made wearable. Made with @oceanplastic , creating change and and bringing eco-innovation to the street.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Parley for the Oceans is where creators, thinkers, and leaders raise awareness for our oceans and collaborate on projects that can end their destruction. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ocean Plastic® by @parley.tv Premium materials, created to turn products into ‘Symbols of Change’ and fund the battle against marine plastic pollution. #WorldOceansDay
